People. Places. Stories.
Hi, I’m Emma.
I’m a Berlin-based Creative Strategist and filmmaker working at the intersection of people, behaviour, culture, and storytelling.
I help organisations, creative teams, and projects understand people deeply enough that they can design better communication, better learning environments, and better cultural systems.
My work sits between strategy and story, intention and experience.
What I do
Most of my work is about one thing:
understanding people well enough that you can build things that work
Which looks different depending on the project:
- organisational learning and culture design
- creative and communication strategy
- storytelling and narrative development
- workshop facilitation and human-centred research
- film and media projects that explore behaviour and identity
I don’t really separate “strategy” from “story”.
To me, they are the same discipline viewed from different angles.
How I got here
Over the last twenty years I’ve worked across organisational development, learning and culture, creative strategy, storytelling, and media production.
I’ve led learning teams inside cross-cultural and Indigenous organisations, run my own consulting practice in Melbourne, and started a media business in far north Queensland where I got to work between coral reefs, rainforest, and the realities of building things in unpredictable environments.
I’ve also worked in film. I have IMDB credits and I’m currently co-writing a feature.
I didn’t plan any of this as a single career path!
But in hindsight, it all points to the same underlying focus:
understanding how people think, behave, and make meaning, and how that translates into systems, organisations, and stories.
How I work
I’m good at seeing what people often miss.
I’m not that interested in obvious skills or job titles, but:
- what people are actually good at when they’re not performing a role
- how teams behave when you remove assumptions about hierarchy
- what drives decisions underneath language and strategy documents
- how culture is actually formed instead of how it’s expressed on paper
A lot of my work involves noticing patterns in people and systems that aren’t immediately visible, then translating those into something practical:
a direction, a narrative, a structure, or a way of working.
Selected experience
Leadership development & learning design
Coached individuals stepping into leadership roles to build confidence through structured reflection and behavioural reinforcement practices, resulting in measurable increases in performance and role progression.
Cross-cultural organisational work
Led learning and development initiatives within Indigenous and cross-cultural organisations, designing programs focused on capability building, communication, and knowledge sharing.
Creative strategy & media
Developed narrative and media projects combining storytelling, audience insight, and visual communication across film and digital formats.
Film work
Screen credits on IMDB. Currently co-writing a feature exploring identity, behaviour, and human contradiction.
Current focus
Right now I’m focused on projects that combine strategy, storytelling, and human understanding.
Creative strategy & cultural work
Helping organisations and teams understand people more deeply so they can communicate, lead, and design more effectively.
Story-led projects
Developing narrative and documentary work around identity, culture, and behaviour.
Immersive & experiential work
Exploring how story, place, and environment can be combined to create experiences that shift perspective.
Outside of work
Outside of projects, I spend time:
- travelling and moving through different environments
- hiking and swimming
- exploring ideas that may or may not become projects
Cooking is still not a strength.
Let’s work together
I’m interested in working with people and organisations who are trying to:
- understand behaviour more deeply
- improve how they communicate and tell stories
- design culture and learning in more human ways
- build work that actually connects with people
If that’s you, feel free to reach out.