People. Stories. Impact.
Hi, I’m Emma.
I’m a Berlin-based Creative Strategist and I work with unconventional founders with big ideas and sometimes messy – always inspiring – businesses.
I help founders stop overthinking, and start shamelessly heading up their brands online.
My mission is to bring the work of interesting, innovative, outside-the-box thinkers to the world.
What I do
Most of my work is based on this strength:
understanding people well enough to build brands that move people.
That means understanding founders well enough to see what their strengths are and how they can capitalise on that to strategically grow their brands in a way that takes advantage of the path of least resistance and most impact.
And it means understanding their audiences and making sure the intent fits the brand, which fits the strategy, messaging and content.
I like people, I hate inefficiency and I like streamlining stuff for maximum impact.
How I got here
Over the last twenty years I’ve worked across organisational development, learning and culture, creative strategy, storytelling, and media production.
I’ve led marketing and sales teams, run my own consulting practice in Melbourne, and started a media business in far north Queensland, Australia, where I got to work between coral reefs and the rainforest, and which I then grew in Berlin.
I was always either working with people on a one-on-one or broad-scale capacity, to work out what inspires and drives them to action.
How I work
A lot of my work involves noticing patterns in people and systems that aren’t immediately visible, then translating those into something practical. Working directly with founders is the part I enjoy most about my work so I always involve listening and consultation in the work I do, regardless of the level of done-for-you work I do.