Marketing that makes sense for your business, and for you
You don’t need to be everywhere, post every day, or follow someone else’s formula.
You need a clear understanding of what your brand needs, what your customers need to hear, and which marketing activities are actually worth your time.
I help founders turn that into a practical, sustainable marketing approach that fits their business, strengths, goals and capacity, with over 10 years experience working in founder consulting, startup ecosystems, social media strategy and brand identity.
01 — Brand & Marketing Strategy Session
€160
Not sure what your brand needs next?
This focused session is designed to give you clarity on what to prioritise, what to stop worrying about, and how to move your marketing forward.
We’ll look at your business as a whole and identify the opportunities that are most relevant to you right now, whether you’re launching, growing, repositioning or simply feeling stuck.
What we’ll work through
I’ll tailor the session to your cover your particular business and current challenges, which may include:
- your current stage, goals and priorities
- your strengths and interests as a founder, and how to use them to make marketing easier
- your brand identity and positioning
- what makes your offer different and valuable
- your target customers and the journey from discovering you to choosing you
- the messaging needed to communicate your value clearly
- which marketing channels and social platforms make sense for your business
- how your marketing, offers, brand and social media should work together
- what content you actually need to create, and why
- how to make content creation more efficient and sustainable
- the practical and personal barriers that may be making marketing harder than it needs to be
You’ll leave with
Clear priorities. You’ll know what deserves your attention now and what can wait.
A clearer marketing direction. You’ll have a better understanding of how your positioning, messaging, offers and channels should connect.
Practical next steps. You’ll know what to do next rather than leaving with another list of things you “should” be doing.
This isn’t a one-size-fits-all consultation. The goal is to create a direction that makes sense for your business and the way you work.
How it works
Up to 60 minutes via video call or in person at my office near Frankfurter Allee in Berlin.
If you go on to purchase one of my larger packages, the full €160 will be credited against your package price.
So if we decide we’re a good fit to work together, your strategy session effectively becomes free.
02 — Brand & Marketing Foundation
€1350
For founders who are building the foundations of a strong brand
If you’re launching a new business or your existing brand no longer reflects where your business is going, this package gives you the strategic foundations you need before investing heavily in marketing.
We’ll work together on:
- positioning and differentiation
- your unique selling propositions
- target audience and customer journey
- brand and marketing messaging
- offer and messaging alignment
- your marketing priorities and channels
- the foundations of your social media presence
- a practical roadmap for putting everything into action
Includes:
- pre-session questionnaire/audit
- 2 × 90-minute strategy sessions
- positioning + USP work
- audience/customer journey
- messaging framework
- marketing channel recommendations
- offer/marketing alignment
- strategic roadmap
- written strategy document
Best for: founders who need to get clear on what their brand stands for, who it’s for and how to communicate its value.
03 — Content & Social Strategy
€1200
Know what to say, where to say it, and why
If you know your business but struggle to turn your expertise into consistent, strategic content, this package gives you the strategy and system to do it.
We’ll work together on:
- your content goals and how they connect to your business goals
- your key content pillars and themes
- your customer journey and the content needed at each stage
- your key marketing messages and USPs
- aligning your content with your offers
- which social media platforms are worth your time
- content formats and posting approach
- creating content efficiently and sustainably
- batching, repurposing and using templates
- a practical content planning system
Includes:
- pre-session questionnaire/audit
- 2 × 90-minute strategy sessions
- content and social media audit
- content pillars and themes
- customer journey/content mapping
- content and messaging strategy
- social platform recommendations
- content creation system
- batching, repurposing and template guidance
- initial content ideas
- practical content calendar
- written strategy document
Best for: founders who know they need to be visible online but want to stop posting randomly and start creating content that strategically builds awareness, trust and sales.
04 — Brand Launch
€2450
From “I have a business idea” to a brand people can understand and buy from
A comprehensive, done-with-you package for founders preparing to launch a new brand.
We’ll work together on:
- your brand positioning and differentiation
- your unique selling propositions
- target audience and customer journey
- brand and marketing messaging
- offer and messaging alignment
- your marketing strategy and priorities
- which marketing channels to use for your launch
- your social media strategy
- launch content pillars and themes
- your pre-launch, launch and post-launch activity
- creating a sustainable marketing system for after launch
Includes:
- pre-session questionnaire/audit
- 3 × 90-minute strategy sessions
- brand and business review
- positioning + differentiation work
- USP and value proposition development
- audience/customer journey
- messaging framework
- offer/marketing alignment
- marketing channel recommendations
- social media strategy
- launch content strategy
- pre-launch, launch and post-launch roadmap
- practical launch timeline
- written brand launch strategy document
Best for: founders who are ready to launch a new brand and want strategic support to make sure their positioning, messaging, offers and marketing all work together from the beginning.
05 — Ongoing Marketing Advisory
€600/month
Keep your marketing moving without having to figure everything out alone
An ongoing strategic partnership for founders who want experienced marketing support as their business grows.
We’ll work together on:
- your monthly marketing priorities
- reviewing what’s working and what isn’t
- campaign and launch planning
- offer and messaging reviews
- content and social media planning
- marketing decisions and challenges
- identifying and prioritising new opportunities
- keeping your marketing aligned with your business goals
- adapting your strategy as your business develops
Includes:
- 1 × 90-minute strategy session per month
- monthly marketing review
- monthly priorities and action plan
- campaign/launch planning
- content planning and strategic direction
- offer and messaging reviews
- ongoing strategic advice between sessions
- feedback on marketing ideas and decisions
Best for: founders who want an experienced marketing partner to help them make better decisions, stay focused and keep their marketing moving without hiring a full-time marketing team.
Not sure which package is right for you?
Start with the Brand & Marketing Strategy Session.
We’ll establish what your business actually needs, what to prioritise and which form of support makes the most sense.
If you decide to continue working together, your €160 + VAT session fee will be credited towards your chosen package.